National Geographic

About National Geographic

The National Geographic Society is one of the largest nonprofit scientific and educational institutions in the world. Its interests include geography, archaeology and natural science, the promotion of environmental and historical conservation, and the study of world culture and history.

National Geographic Partners, a joint venture with 21st Century Fox, is the global leader in non-fiction entertainment. It comprises television channels, magazines, studios, digital and social media platforms, books, maps, children’s media and ancillary activities.National Geographic Partners extends the mission of the National Geographic Society with a portion of its proceeds used to fund science, exploration, conservation, and education.

We use Mondeca ITM to manage the taxonomy and serve it to internal clients through National Geographic’s business layer API: the taxonomy service. This in turn is consumed by a growing number of content management systems.

We use CAM, Mondeca’s auto-tagging system to deliver meaningful metadata to our content management systems.CAM assists us because, when it’s processing text it extracts suggested terms. We also allow users in the various client systems to themselves post candidates through the Web services and add it to ITM candidate queue, where they are reviewed, and if appropriate, added to taxonomy.

The taxonomy management is a key enabler for aggregation of all content related to a specific topic, like a location collocation of content as well as for enhanced search.

The system, originally implemented to manage English language taxonomy and tagging, is currently transitioning to multiple language environment.

speaking the same language around our content is a foundational piece

Monica Fulvio

Senior Taxonomist, National Geographic Partners


To establish a single taxonomy, a set of topics hierarchically managed, and locations that match cartographic policies, a list of the people that features National Geographic explorers, organizations National Geographic is interested in, events, other topics or concepts related to National Geographics content, regardless of media type, and manage this in a central taxonomy management system.


Implemented both components: central taxonomy management and auto-tagging service.


Centrally managed taxonomy using ITM. Auto-tagging of content using CAM. Bi-directional communication with various content management systems through an API layer.

Shared Taxonomy Service


AEM, Brightspot, Django, WordPress connected

Real time and bulk content tagging